Products Win on Merit,
Not Marketing
No logos. No screenshots. No founder names. Just your idea, pitched in text—judged by the community.
The Problem with Product Launches
Today's launch platforms are popularity contests. The founder with the biggest Twitter following wins. The startup with the slickest landing page gets the upvotes. Great products from unknown builders? Buried.
We're resetting the game.
How It Works
Submit Your Phantom
You submit your product as a "Phantom"—anonymous by design. No logo, no screenshots, no name. Just a tagline, description, target user, risks, and pricing. Words only.
Enter the Phantom Phase
Each phase has only 30 slots. Your product competes blindly for one week. The community votes:
Survive or Fade
At the end of the phase, votes are tallied. Products that earn enough support Ascend. Those that don't? Fade into the void. No second chances in that phase.
The Reveal
Survivors earn the right to reveal their identity. Your logo, name, screenshots, and links are finally shown. The top product earns the No.1 Phantom Launch badge—a mark of genuine community validation.
The Rules
Why This Works
Ready to Prove Your Idea?
The first phase is forming. Join the waitlist to secure your spot.
Join the Waitlist →